I think a lot of people don’t actually know, semantically, what it actually means. I think they’ve heard the term, believe it to be some “woke shit” for “lefties” and maybe LGBTQ+ stuff that they don’t know much about and don’t want to agree to, lest it be deviant and there they are, agreeing to who knows what?

If someone asked many of my relatives, they would not want to admit that they didn’t know, they would not want to appear to be a bigot, nor would they want to not respond.